Hi, I’m Zimmie Obiora, and I believe the reward is in the journey.

I’m a user experience researcher and designer with a Master’s in Human Factors Engineering and a Bachelor’s in Public Health. I’m focused on delivering value-driven digital experiences rooted in empowerment, collaboration, and creativity.

As a researcher, I utilize a mixed-methods approach to gaining user insights. I’m endlessly curious about how emerging technologies can promote equity and social good. As a designer, I’m interested in how co-design can cultivate memorable, meaningful experiences on a users’ path to accomplishing their goals.

Outside of work and school, you can find me teaching or practicing yoga, chipping away at my growing list of must-reads, or eating wild edibles on a trail.